Best organic baby wrap
The wrap that never sags.
TENCEL™ + organic cotton. Two lengths for every body. Made in Minnesota.
Not all wraps are equal.
Most stretchy wraps are synthetic blends. Every hope&plum wrap is 70% TENCEL™ Lyocell, 30% organic cotton. Breathes like a good t-shirt, stays soft against newborn skin, and won't trap heat on warm days. No petroleum-based fibers. Ever.
The failure mode of most stretchy wraps: loosen and bag out within 20 minutes. Our TENCEL-cotton blend uses a two-way stretch that gives where you need it and holds where it matters. Soft at 7 pounds, still supportive at 35.
Most wraps come in one length and leave you to figure it out. We offer Short (4.7 yards) for fitted tee sizes XXS to L, and Long (5.7 yards) for XL to 6X. Size inclusivity isn't a feature we added: it's why we exist.
Every hope&plum wrap is sewn less than 1 mile from our warehouse by a women-owned sewing shop, paying production workers fairly. No overseas manufacturing. We know the people who make these: and that changes how we think about every seam.
The softest snuggles.
Most parents nail it in a few tries. Watch the technique — how the fabric wraps, how the stretch works for you, and why it stays supportive even as baby grows.
Built to hold. Not to sag.
Tap a dot to explore the features.

Tap a dot to explore the features.
Natural & Breathable.
70% TENCEL Lyocell, 30% organic cotton. Breathes like a t-shirt, soft against bare newborn skin, and won't turn you into a sweat factory on warm days. No polyester. No synthetic fibers. Just cool comfort for you and baby.
Soft without sagging.
The TENCEL-cotton blend has two-way stretch that gives where you need it and holds where it matters. Unlike most stretchy wraps that sag and loosen within minutes, this one stays supportive through a full nap, a grocery run, or a very long walk.
Knee to knee. From day one.
The wrap creates a deep seat that supports your baby's thighs from knee to knee. No dangling legs, no pressure on developing hips. The same hip-healthy positioning recommended by pediatric orthopedic specialists.
Short or long. EverBODY.
Short (4.7 yards) for fitted tee sizes XXS to L, or anyone who prefers less tail. Long (5.7 yards) for XL to 6X, or anyone who likes extra length to work with. Finally a wrap that fits you.
Close from day one.
The wrap that grows with you, and never sags doing it.
From 7 pounds, a wrap is the closest thing to still being pregnant. Baby hears your heartbeat, regulates their temperature against yours, and settles faster than anywhere else. Natural TENCEL and organic cotton that breathes, not a synthetic fabric that turns you both into a sweat factory.
So soft and supportive! Perfect for newborn snuggles but so supportive it will easily last longer than those newborn days. Kerstin S. — verified buyer
The wrap distributes baby's weight across both shoulders and your whole torso, not just your lower back. Once it's tied, it stays. No re-adjusting, no slipping, no shifting as baby grows. Both hands free for as long as you need them.
I'm a barista and can wear my tiny bestie while I work! I wore it for the first time with my two-week-old, and it was everything. Meghon L. — verified buyer
Most stretchy wraps loosen and sag within minutes. Our TENCEL-organic cotton blend has a two-way stretch that supports without giving out. Soft at 7 pounds, still supportive at 35. We even have a video of a two-year-old in one, because we know you've heard that claim before.
I carried baby in it for 3 hours and the wrap never sagged. She falls asleep in it right away each time. Cynthia — verified buyer
From parents who've been there.
Baby Wrap FAQs
What fabric do you make your baby wrap carriers with?
Our stretchy baby wraps are made from an amazing blend of 70% TENCEL™ Lyocell, 30% Organic Cotton. They have just the right amount of stretch that balances comfort and support for you and your baby. Not to mention this fabric is super breathable and buttery soft!
Can I babywear my newborn in a soft wrap carrier?
Yes! Our baby wraps are safety tested for use with babies weighing 8 to 35 pounds. You can get approval from your baby's doctor for earlier use as well! Stretchy wraps are our favorite carrier for newborns and smaller babies.
What are the different lengths?
We offer two lengths, sized by your fitted tee:
Short Length: approximately 4.7 yards, best for sizes XXS to L
Long Length: approximately 5.7 yards, best for sizes XL to 6X
Short and long refer to the length of the fabric, not your height. If you're between sizes, or an L in some brands and an XL in others, go Long: the extra fabric gives you more options. Size inclusivity is a core value here at hope&plum, and our stretchy wraps are no different.
What is the difference between your baby wraps and your other baby carriers?
We've got a great comparison page that explains the differences between our three styles of baby carriers! You can check that out here to learn more!
Are baby wraps safe?
Absolutley! All of our baby carriers have been safety tested and certified to ensure your child's safety and comply with the safety standards set forth by the U.S. Consumer Product Safety Commission.
Despite our rigorous testing, proper use is essential for safe babywearing. We highly recommend reviewing and practicing the recommended carrying techniques in our tutorial videos which you can find here.
Find your carrier
Still not sure? Let us do the thinking.

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