Ethics & Values
How we treat our people, our planet, and our community. The principles behind every decision we make.
Ethics & Values
Made by moms. Made to matter.
Why we do it this way
Founded 2018 · Sewn in the USAOur story
Two moms. One big opinion about baby carriers.
In 2018, Skye and Mallory were best friends, new moms, and deeply unimpressed by every baby carrier on the market. Bulky. Synthetic. Uncomfortable after twenty minutes. The FOMO. The judgment.
So they did what moms do best: complained loudly, then fixed it themselves.
hope&plum launched with one stubborn idea: baby carriers should be made from natural fibers that actually breathe, built to move with your body, and sized to fit everyone. No compromises. No afterthoughts.
62K+
Families carrying
XXS–6X
Every size, no extenders
1 mi
Sewn fairly in the USA
Eight years in the making
Our Story, Milestone by Milestone
Friendship first
Skye and Mallory meet through an online trying-to-conceive community. Neither of them knows they're also building a company.
New moms. New frustrations.
Both become moms the same year. Both run out of patience looking for a plus-size carrier that actually fits a real body.
The $7,000 bet
Skye uses a work bonus to fund the first run. hope&plum launches as a passion project. The first 300 customers come from a single online mom group.
First paycheck
For the first time, the business generates enough to pay its founders. Not much. But something.
All in
Skye leaves corporate law. What follows is 2,200% revenue growth over three years.
The Lark launches
Their first buckle carrier. Years of R&D, one patented original design. Sells out in two days.
Seven figures
Revenue hits seven figures. The team grows to 30+ people across two local Minneapolis manufacturing teams.
Sprout sells out in under 24 hours
The Sprout newborn buckle carrier launches and immediately triggers a waitlist. hope&plum starts managing demand instead of chasing it.
Home base
A $500K investment in a 19,000 sq ft warehouse. The same city. The same values. Room to grow without losing what made this work.
✦ As Seen In ✦
Local Production
Sewn 1 mile from our warehouse, made by sewers we know by name, paid fair wages.
Local Production
Sustainability
From ethically made carriers to plastic-free packaging. Thoughtful choices that are better for you, your little one, and the planet.
Sustainability
Meet the Team
28 people, 15 miles from Minneapolis, making your carriers by hand. Get to know the humans behind every stitch.
Meet the Team
