Our Story
Built by Parents, for Parents
We started hope&plum because we couldn’t find baby carriers that fit our bodies and our standards. Instead of settling, we created our own—crafted with high-quality fabrics, stunning prints, and a focus on safety, comfort, and inclusivity. Today, we offer a full lineup of carriers designed to support you from those first newborn snuggles to toddlerhood and beyond.
✨Female-founded. Parent-driven. Community-focused.✨
Locally Sewn, Ethically Made
Every hope&plum carrier is sewn just 15 minutes from our warehouse by a women-owned and operated manufacturer in Minnesota. We believe in ethical production—our carriers are handmade by skilled sewists earning livable wages in a safe and supportive workplace.
Sustainability Matters 🌿✨
From ethically made carriers to plastic-free packaging, we’re all about thoughtful choices that are better for you, your little one, and the planet! 💚
MEET THE TEAM
It Takes a Village
Behind every hope&plum carrier is a hardworking team that makes the magic happen. From babywearing educators helping parents find the perfect fit to our warehouse crew ensuring every order is packed with care, we’re all about teamwork. Together, we make babywearing easier, comfier, and more inclusive—because we know parenting is a team effort!
our community
Giving Back & Supporting Parents
hope&plum is more than just a baby carrier brand—we’re here to uplift parents, caregivers, and the babywearing community. We proudly:
❤️ Donate carriers to birth workers and lending libraries to help parents in underserved communities.
✅ Offer free fit checks—whether you bought your carrier from us or secondhand, we want you to feel safe and supported.
🤝 Create an inclusive, welcoming space where parents can connect, learn, and find the right carrier for their needs.